2021 AUS-Chalhoub Symposium on Luxury Marketing and Branding


November 15-16, 2021, Dubai and Sharjah, UAE

In collaboration with the AM Consumer Psychology & Cross-Cultural Research SIG

American University of Sharjah is home to the Chalhoub Group Professorship in Luxury Brand Management, a center of excellence for research and teaching in luxury marketing. This boutique event aims to bring together the latest thinking in the theory and practice of luxury marketing and to provide a platform for collaborative research work and insightful exchange of ideas between international scholars and practitioners.

We invite extended abstracts from academics and practitioners for consideration for presentation. The best papers presented at the conference will be invited to submit a full paper for publication consideration in a special issue of Journal of Strategic Marketing (A rated in 2019 ABDC list). The deadline for submission of full papers for the JSM special issue will be February 28, 2022.


Abstracts must be submitted by April 30, 2021. Full details at the Consumer Psychology & Cross-Cultural Research SIG webpage

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