Industrial Marketing Management


Call for Papers: Understanding and Managing Customer Value Propositions
Extended deadline for manuscript submission: 31 March 2019
Guest Editors:
Andreas Eggert, University of Paderborn, Germany.
Pennie Frow, The University of Sydney, Australia.
Adrian Payne, University of New South Wales, Australia.
Lena Steinhoff, University of Rostock, Germany.

Download the full CFP: IMM Customer Value Propositions Call for Papers

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