Services & CRM SIG |
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 SIG Chair Dr Ana Canhoto, Oxford Brookes University
Deputy Chair Professor Lyndon Simkin, Oxford Brookes University
(This SIG has been formed from the merger of the Services and Relationship Marketing SIGs).
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Call for Papers |
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AM CRM/Segmentation SIGs: Joint Event and JSM Special Issue
November 1st Workshop and JSM Special Issue Call for Papers - Updated details
Workshop and Journal of Strategic Marketing special issue theme:
With the growth of the digital domain and the step-change brought about by social media, there is little doubt that marketing has entered a new era. One in which consumers expect increasing levels of service, customisation and immediacy; routinely share their consumption experiences and digital content among their social networks; and have significant access to information and opinions from many sources, including other consumers.
In the light of such changes, what are the implications from digital marketing and in particular social media, for the development of target market strategy, segmentation and customer engagement?
On the one hand, marketers are promised rich customer insight by incorporating social media into their customer profiling initiatives; the potential of niche markets is increased through online marketing; and that there are numerous opportunities for enhanced targeting, customer engagement and relationship building. On the other hand, new knowledge and skills are needed to succeed in this changing environment.
This event, November 1st at Oxford Brookes, combines the interests of two of the Academy of Marketing’s Special Interest Groups: the Market Segmentation and Target Market Strategy SIG and the newly formed SIG in Customer Relationship Management and Services.
The workshop will involve short presentations based on pre-submitted papers. The required format is similar to the papers submitted to the Academy of Marketing’s Annual Conference (ie: 5 pages + abstract, appendices, references). These presentations will be scheduled to form clusters of related papers. There will also be a keynote presentation by Professor Merlin Stone at the start of the workshop, commencing at 11:30 on November 1st.
To be included in the workshop, papers must be submitted to lsimkin@brookes.ac.uk by October 26th at the latest. Please note that the workshop fee is £40, to cover catering and running costs.
Please contact either Dr Ana Canhoto (adomingos-canhoto@brookes.ac.uk) or Professor Lyndon Simkin (lsimkin@brookes.ac.uk) at Oxford Brookes for CRM/customer engagement, or Professor Sally Dibb (s.dibb@open.ac.uk) at the Open University for segmentation/target market strategy, with your paper’s outline, in order to receive full registration details for this event. Colleagues not presenting a paper will also be more than welcome to attend. Please note that attendance is necessary for consideration for inclusion in the special issue of the Journal of Strategic Marketing.
The best papers from this SIG workshop will be nominated for developing into full papers by Christmas for inclusion in a forthcoming (2013) special issue of the Journal of Strategic Marketing, guest edited by Ana Canhoto, Sally Dibb and Lyndon Simkin.
The CRM/Services SIG is new, following the merging and reorientation of the RM and Services SIGs.
The Market Segmentation SIG has been reoriented to include associated aspects of Marketing Strategy.
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