IBM Global CMO Study |
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What are the key trends that impact marketing today and have the potential to transform the discipline? How are marketing executives responding to the increasing influence of social media, big data and the escalating demands of more knowledgeable, empowered customers? How are they managing the digital transformation that is changing the way people communicate and interact?
To find out, IBM sought the perspectives of Chief Marketing Officers (CMOs) from around the world. We conducted more than 1,700 in-depth, face-to-face interviews with CMOs from companies of various sizes, across a wide range of industries and regions.
Our findings will be revealed in the inaugural IBM Global CMO Study, to be published in October 2011. This study, the largest of its type ever undertaken, will become the latest addition to the IBM C-suite Studies series, a comprehensive collection of thought leadership for senior business executives.
For more information click here
For direct link to register for a copy of the CMO Study when it is released click here
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