|
 SIG Chair Dr Paul Baines, Reader in Marketing, Cranfield School of Management, Cranfield University
Deputy SIG Leader Dr Dianne Dean, Lecturer in Marketing, Hull University Business School, Hull University
The Political Marketing Special Interest Group was formed in 1997, in response to the increased application of marketing to political activity. Extant research at the time focused on political advertising and election campaigning. Since the seminal work of Lock and Harris, however, which critically evaluated the application of marketing concepts to the political environment, the political marketing research agenda has expanded, taking in lobbying and referendum campaigning.
|
|
Read more...
|
Resources |
 |
Links to the political marketing e-list, key journals, and other publications of interest. If you would like us to consider listing a resource which you think is genuinely useful across the political marketing community, please contact the SIG leader. If you are teaching in the area of political marketing, and require teaching resources or have resources you would like to share with SIG members, please also contact the SIG leader.
|
Read more... [
Resources]
|
Events |
|
|
We are in the process of planning a 2012 international political marketing conference event in Nicosia, Cyprus in September/October 2012 and the 2013 international political marketing event in Hull, United Kingdom, in April 2013. More details will be made available as it becomes available. |
|
|
|
|
