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  SIG Chair Sally Dibb, Chair of Marketing, Open University Business School, Milton Keynes MK7 6AA
Co-Chair Lyndon Simkin, Chair of Strategic Marketing, Oxford Brookes Business School, Wheatley Campus, Oxford, OX33 1HX
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About the SIG |
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The SIG in Market Segmentation was established in 2003, and changed its name to the Market Segmentation and Target Market Strategy SIG in 2012. Its aims are to develop a network of academics and practitioners with interests in the market segmentation area, foster an environment for exchanging ideas, and review the state of research in the field. The SIG also aims to stimulate new research in market segmentation and help link theory with practice.
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About the SIG]
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SIG Event |
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The SIG is holding a joint workshop with the Services & CRM SIG on 1 November 2012 with a special issue of Journal of Strategic Marketing. Click here for more details.
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Research Activities & Outputs |
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The SIG regularly holds sessions at the annual Academy of Marketing (AM) conference.
Research days have been held at Warwick Business School and the Open University Business School. The former led to a special issue of the management journal Thexis. An event hosted at the Open University was associated with the recent special issue of the Journal of Marketing Management (2009, vol. 25, nos. 3-4)....
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Research Activities & Outputs]
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SIG Membership |
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Recruitment to the SIG is ongoing, with a growing list of members, including colleagues from the UK, France, Switzerland, Germany, Austria, Hungary, Scandinavia, the US, India, Australia, New Zealand, Hong Kong and the Middle East. Members are established researchers in the field, practitioners, consultants and budding enthusiasts.
If you would like to join this SIG, please contact Sally Dibb
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SIG Membership]
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