About the SIG |
 |
The SIG in Market Segmentation was established in 2003. Its aims are to develop a network of academics and practitioners with interests in the market segmentation area, foster an environment for exchanging ideas, and review the state of research in the field. The SIG also aims to stimulate new research in market segmentation and help link theory with practice.
|
Read more... [
About the SIG]
|
SIG Event |
|
The Academy of Marketing's special interest group (SIG) in Market Segmentation is holding its next workshop at Oxford Brookes on Monday January 24th in the Postgraduate Teaching centre (PG202), at their Wheatley Campus. This is one mile from junction 8A of the M40 and ten minutes by taxi from Oxford’s central railway station.
The SIG has an international membership and most events previously have involved a good mix of UK and international marketing academics, alongside interesting practitioners involved in the art of segmentation and the science of understanding customers. We trust a similar mix will attend this next workshop.
|
Read more... [
SIG Event]
|
Research Activities & Outputs |
|
|
The SIG regularly holds sessions at the annual Academy of Marketing (AM) conference.
Research days have been held at Warwick Business School and the Open University Business School. The former led to a special issue of the management journal Thexis. An event hosted at the Open University was associated with the recent special issue of the Journal of Marketing Management (2009, vol. 25, nos. 3-4)....
|
Read more... [
Research Activities & Outputs]
|
SIG Membership |
|
|
Recruitment to the SIG is ongoing, with a growing list of members, including colleagues from the UK, France, Switzerland, Germany, Austria, Hungary, Scandinavia, the US, India, Australia, New Zealand, Hong Kong and the Middle East. Members are established researchers in the field, practitioners, consultants and budding enthusiasts.
If you would like to join this SIG, please contact Sally Dibb
|
Read more... [
SIG Membership]
|
|
|
|
|
SIG Chair 