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Resources

Print

On these pages you can find some starter lists for those who may be new to the subject area.

Suggestions of other titles and links are most welcome – please e-mail Daragh O’Reilly

 
  • Arts, Heritage, Nonprofit and Social Marketing SIG
    • Events
    • Resources
      • Bibliography - Arts Marketing
      • Bibliography - Arts Sponsorship
      • Bibliography - Museum and Heritage Marketing
      • Journals
      • Books
      • Web links
    • Elist
    • Contacts
  • Asia-Pacific Marketing SIG
  • B2B SIG
  • Brand, Identity and Corporate Reputation SIG
  • Consumer Research SIG
  • Emarketing SIG
  • Empirical Replications & Generalisations in Marketing SIG
  • Entrepreneurial and Small Business Marketing SIG
  • Ethics & Marketing SIG
  • Event Marketing SIG
  • International Marketing SIG
  • Market Segmentation SIG
  • AM/BMAF Marketing Education SIG
  • Marketing of Higher Education SIG
  • Political Marketing SIG
  • Qualitative Inquiry in Marketing SIG
  • Relationship Marketing SIG
  • Services Marketing SIG
  • Sport Marketing SIG
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