Arts, Heritage, Nonprofit and Social Marketing SIG

SIG Chair – Arts/Heritage/NonProfit/Social Marketing SIG

Dr Finola Kerrigan, King’s College, University of London.Web page.

Deputy Chair, with responsibility for Arts/Heritage Marketing

Dr Gretchen Larsen King’s College, University of London

Deputy Chair, with responsibility for NonProfit/Social Marketing

Prof Roger Bennett CERMARK – Centre for Research in Marketing, London Metropolitan University,Web page.

The aim of this SIG is to bring together scholars and practitioners in the marketing of the arts and heritage, and in nonprofit and social marketing in order to help

• Stimulate academic debate in the field
• Provide a networking resource
• Hold specialist conferences
• Justify specialist tracks at established conferences
• Target journals for publication of special issues
• Put together collective research bids
• Develop research agendas.

The AHNPSM SIG is a group of Academy of Marketing members who seek to proactively renew and deepen scholarly work within the two strands of arts/heritage and nonprofit/social marketing. These two strands have many areas of commonality which warrant their grouping under one SIG umbrella, and yet are sufficiently distinctive to require separate handling. The two-strand arrangement is designed to retain the connection with common theoretical and professional issues, while leaving space for each strand to develop as it needs.