AMRC
The Academy of Marketing Research sub-Committee (AMRC)
The AMRC was established in 2002.
The AMRC’s primary goal is to enhance the profile of research in marketing and to develop the research in marketing infrastructure.
Its major activities include:
- Heightening the awareness of the contribution of research in marketing
- Lobbying to influence funding and other bodies
- Development of the research in marketing infrastructure through inter alia workshops, seminars and training programmes
- Establishing and contributing to international research networks
- Assisting in the dissemination of the results of research in marketing
- Funding new initiatives in research in marketing
The Current members of the AMRC are:
(For biographies of the members of the AMRC click here.)
- Professor Leigh Sparks
- Dr Paul Baines
- Professor David Carson
- Dr Ian Fillis
- Professor Audrey Gilmore
- Professor Susan Hart
- Professor Rob Morgan
- Professor Nigel Piercy
- Dr Nina Reynolds
- Dr Alan Tapp
- Professor Caroline Tynan
- Dr Heidi Winklhofer
- Professor Laurie Wood
- Professor Jeryl Whitelock
To find out more about the AMRC's activities, click on the links below:
AM Research Initiative
AMRC documentation
Guidelines for best practice for editors, authors and reviewers
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Research
