 SIG Chair
Dr Myfawny Trueman, Bradford School of Management
The Special Interest Group is now well established as a focal point for both academics and practitioners with an interest in branding, which is our main aim. Our objectives are:
- to provide opportunities for discussion;
- to support researchers and lecturers, to link with international networks of similar SIGs;
- to promote the publication of research papers;
- to promote dialogue between practitioners and academics;
- to facilitate networking between research students and other new researchers.
About the SIG Chair
Dr Myfanwy M Trueman, Chair of AM Brand, Corporate Identity and Reputation SIG is Heinz Lecturer in Innovation and Marketing at Bradford University School of Management. Her research focus is on how creativity, local communities and visual evidence of change can enhance city brands and regeneration. This work is grounded upon a series of ongoing projects with local business communities and the focus is on post industrial cities. Previous work examined how design can add brand value and reduce risk in new product development. This work has led to publications in journals such as Long Range Planning, Journal of Marketing Management, Product Innovation Management, Corporate Communications, Journal of Place Branding and Public Diplomacy, Journal of Brand Management, Design Studies and Corporate Communications. She is on the editorial board of the Journal of Place Management and Public Development, The Journal of Brand Management, The Journal of Product Innovation Management and the International Journal of Customer Relationship Marketing and Management. Myfanwy works in collaboration with the University of Groningen, Budapest, ERASMUS Rotterdam, Hamburg in Europe; and Universities of Warwick, Nottingham Trent, Brunel and Lancaster in the UK. She has received research grants from the Chartered Institute of Management Accounting, The Design Council and Yorkshire Forward; and is currently supervising her second government funded Knowledge Transfer Partnership with a local company - Knightsbridge Furniture Productions. She is a member of the Chartered Institute of Marketing and Institute of Place Management. Her first degree was in Graphic Design (BA Brighton), her second degree in Environmental Resource Management (MSc Salford) and her third degree in Management (PhD Bradford) providing a robust base for her specialist field of city branding and regeneration.
Other Contacts:
Immediate Past Chair, Professor T C Melewar, Brunel Business School
Deputy SIG Chair,
SIG Co-ordinator, Dr Ming Lim, Cambridge University
Publicity & Communication Dr Mei-Na Liao, Bradford School of Management
Conference Organiser Dr Francisco Guzman, University of North Texas
Membership & Development Dr Temi Abimbola, Warwick Business School
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