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At present there are 19 Special Interest Groups, and these are listed to the right.


To join a Special Interest Group, or update your SIG preferences please contact the Administrative Office.


If you wish to start a Special Interest Group, please contact the SIG Co-ordinator Professor Audrey Gilmore, about the proposal procedure.

 
  • Arts, Heritage, Nonprofit and Social Marketing SIG
  • Asia-Pacific Marketing SIG
  • B2B SIG
  • Brand, Identity and Corporate Reputation SIG
  • Consumer Research SIG
  • Emarketing SIG
  • Empirical Replications & Generalisations in Marketing SIG
  • Entrepreneurial and Small Business Marketing SIG
  • Ethics & Marketing SIG
  • Event Marketing SIG
  • International Marketing SIG
  • Market Segmentation SIG
  • AM/BMAF Marketing Education SIG
  • Marketing of Higher Education SIG
  • Political Marketing SIG
  • Qualitative Inquiry in Marketing SIG
  • Relationship Marketing SIG
  • Services Marketing SIG
  • Sport Marketing SIG
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