Ethics & Marketing SIG
SIG ChairFiona Harris, Open University
Deputy ChairKyoko Fukukawa, Bradford School of Management
A special interest group has been inaugurated whose purpose is to explore the challenges and debates surrounding ethics and marketing in a changing marketplace. The group aims to foster a dialogue and expand knowledge on ethics and marketing issues among academics, practitioners and research students.
The objectives of the Ethics and Marketing SIG (EM-SIG) are to: