Home 
SIGs Entrepreneurial and Small Business Marketing SIG Next SIG Event
SIGs Entrepreneurial and Small Business Marketing SIG Next SIG Event
Next SIG Event |
 |
|
The AOM SIG in Entrepreneurial and Small Business Marketing recently had a successful meeting at Strathclyde University (13th September 2011). The topic of this meeting was Researching Entrepreneurial and Small Business Marketing: key research themes, appropriate methodologies & a future agenda . The meeting was very well attended and was very happy to welcome members old and new. The day was opened with a presentation by Professor Audrey Gilmore which discussed papers published in the Journal of Research in Marketing and Entrepreneurship, 2000-2009. Following discussion, Roz Jones presented a discussion of the use of entrepreneurial marketing across different country contexts, reminding us that 'context can be everything'. These papers set us up very well for a workshop session which discussed key research themes and methodologies appropriate to researching entrepreneurial marketing. Our discussions agreed that need for EM researchers to adopt robust theories including capital theory and the concept of embeddedness to better understand entrepreneurial and small firms approaches to marketing. The afternoon session involved three relevant presentations which considered marketing legitimacy amongst SMEs (Philipe Massiera, Ecole des Dirigeants et Createur d' Enterprise Courbevoie, France), the entrepreneurial marketing/design interface (Jonathan Deacon, Jackie Harris, Don Parker, University of Wales) and conceptualising CRM in SMEs (Paul Harrigan, University of Southampton). Also presenting were Professor Michael Baker representing his new journal, Social Business and Dr Jonathan Deacon representing the SIG's journal, JRME. We were fortunate to have lunch sponsored by the department of Marketing at the University of Strathclyde Business School which this year marks it's 40th birthday also evening drinks sponsored by Emerald Publishing. |
