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SIG Co-Chairs Zubin Sethna, University of Westminster and Roz Jones, Bangor University
Other Contacts: Jonathan Deacon, Audrey Gilmore, Eleanor Shaw, Paul Harrigan, Jackie Harris, Ian Fillis
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The AOM SIG in Entrepreneurial and Small Business Marketing recently had a successful meeting at Strathclyde University (13th September 2011). The topic of this meeting was Researching Entrepreneurial and Small Business Marketing: key research themes, appropriate methodologies & a future agenda . The meeting was very well attended and was very happy to welcome members old and new. The day was opened with a presentation by Professor Audrey Gilmore which discussed papers published in the Journal of Research in Marketing and Entrepreneurship, 2000-2009. Following discussion, Roz Jones presented a discussion of the use of entrepreneurial marketing across different country contexts, reminding us that 'context can be everything'. These papers set us up very well for a workshop session which discussed key research themes and methodologies appropriate to researching entrepreneurial marketing.
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AMESBM SIG Event Report
Held on Monday 20th September 2010, hosted by the University of Ulster, Belfast.
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