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Academy of Marketing Social Media Workshop
Middlesex University in London, Hendon Campus, The Burroughs, NW4 4BT London Thursday 19th January 2012
Organiser: Basma Alotaibi, Associate Lecturer, Business School / Middlesex University [basma.alotaibi@yahoo.com]
Timetable:
12:00 - 13:00 at C213
Julia Smith, Communications Director - Jemm Group, Co-founder, SWAT
Lisa Goodchild, CEO of digiwoo, Social Media Specialist
15:00 - 16:00 at C214
Dr Evangelos Moustakas, Chair, Academy of Marketing [eMarketing SIG]
16:00 - 17:00 at C214
Imran Butt, Deputy Chair, Academy of Marketing [eMarketing SIG]
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Aims |
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A successful e-marketing strategy is considered to be a critical success factor for organisations and entrepreneurs working in any sector of the economy. The primary function of the SIG is to monitor and develop e-marketing activities and ideas. By bringing together academics and practitioners, the SIG provides an interactive forum for the discussion and progression of e-marketing theory and practice.
If you would like to join the e-Marketing SIG, please contact Dr Evangelos Moustakas
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E-marketing SIG on facebook |
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SIG Chair