Student Essay Prize Past Winners

Professor Malcolm McDonald Student Essay Prize 2011

The Academy of Marketing is delighted to announce the winner of the 2011 Professor Malcolm McDonald Student Essay Prize is Christopher Agyapong Siaw currently studying for an MSc Marketing at Glamorgan Business School.

Christopher’s winning essay was on the theme “Real value is defined by the customer, not the supplier”

Christopher’s essay was selected after a blind review process, with the top three shortlisted papers being passed to Professor McDonald for the final decision.

Professor McDonald presented the prize to Christopher at the Academy of Marketing conference dinner on July 7th in Liverpool.

2010
The 2010 Winner was Nathalia Tjandra of Edinburgh Napier University for her essay entitled “The only way to create sustainable competitive advantage is to create advantage for customers”.

She was presented with her award by Professor McDonald at the AM 2010 Conference Dinner hosted by Coventry University.

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