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SIG Aims

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The Academy of Marketing’s Special Interest Group in Consumer Research aims to provide a forum for discussion among marketing academics and practitioners interested in consumer research ...

including, but not limited to, consumer decision and consumption models, buying patterns, consumer psychology, young and older consumers, and transformative consumer research.

The SIG also aims to foster a dialogue and expand knowledge on consumer research, encourage the exchange and dissemination of current developments in the area, facilitate the building of networks and collaborations among individuals with similar interests in order to promote research and publication.
 
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