Consumer Research SIG

SIG Leader

Dr Nina Michaelidou, University of Birmingham, Birmingham Business School, University House, Edgbaston, Birmingham B15 2TT Phone +44 1214 148 318

Deputy SIG Leader
Dr Louise M. Hassan, Senior Lecturer in Marketing, Department of Marketing, D11 Charles Carter, Lancaster University, Lancaster, LA1 4YX

SIG Events

Consumer Research Special Interest Group Workshop Challenges to Attitude and Behaviour change through Persuasion University of Birmingham Business School on the 5th December 2011 - programme details and booking now online.
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SIG Aims

The Academy of Marketing’s Special Interest Group in Consumer Research aims to provide a forum for discussion among marketing academics and practitioners interested in consumer research ...
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SIG Membership

If you would like to join the Consumer Research SIG, please contact Dr Nina Michaelidou.

SIG Blog

The SIG now has a blog online at https://consumerresearchsig.wordpress.com/2010/10/20/welcome/#comments

ELMAR Community

http://ama-academics.communityzero.com/elmar

Other groups and organizations

of interest to those involved in Consumer Research.
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Key CB Journals

Journals in the subject area include:
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Leading and supporting scholarship in Marketing