Consumer Research SIG

SIG Leader

Dr Nina Michaelidou, Reader in Marketing, Loughborough University, School of Business and Economics, Epinal Way, Leicestershire, LE11 3TU

Deputy SIG Leader
Dr Louise M. Hassan, Reader in Managerial Studies, Bangor Business School, Rm. 0.11 Hen Goleg, College Road, Bangor, Gwynedd, LL57 2DG, Wales

Consumer Research SIG Workshop

Cross-Cultural Consumer Research (deadline for submissions 5pm GMT 30th January 2013)

Online Registration is now open

The Academy of Marketing Consumer Research SIG will be holding its second workshop at Loughborough University School of Business and Economics on 18th March 2013. The theme of the workshop will be on Cross-Cultural Consumer Research and the workshop is linked to a special issue of International Marketing Review (with submission date 30th September 2013) on Cross-Cultural and Cross-National Consumer Research. We invite both theoretical and empirical papers that focus, but are not limited to, the following topics:

If you would like to join the Consumer Research SIG, please contact Dr Nina Michaelidou.