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This is something new for this year’s conference. Marketing theory and practice is increasingly permeated by the use of technology, by both consumers and brands – with the aim of providing mutual value. The theme of this year’s conference is therefore “Marketing: catching the technology wave”. This theme is in line with ‘The New Marketing DNA’ model of marketing that the University of Southampton have put forward in the Journal of Marketing Education (Harrigan and Hulbert, 2011).
So, in additional to the usual track system (see the bottom of this page), we would also like you to place your paper into one of these broader categories shown in the model below.
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TRACKS |
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(Remember to also place your paper into one of the broader categories of "The New Marketing DNA" model).
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Arts, Heritage, Nonprofit and Social Marketing |
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B2B Marketing |
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Brand, Identity and Corporate Reputation |
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Competitive Intelligence, Analysis & Strategy |
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Consumer Research |
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Critical Marketing |
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E Marketing |
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Entrepreneurial and Small Business Marketing |
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Ethics and Marketing |
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Event and Experiential Marketing |
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International Marketing |
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Conference 
