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In 2014, Bournemouth University will host the 47th Academy of Marketing Conference. The theme of the conference, Marketing Dimensions: People, places and spaces, will explore the core challenge that all marketers face: understanding the behaviour of people, be they consumers, citizens or managers. This challenge is made more complex as behaviour changes depending on the place and context in which people are located and the physical (or virtual) space in which they are being examined. How has Marketing as an academic subject addressed the complexities of people, places and spaces, and what guidance can we give to practitioners to help them address this core challenge?
Bournemouth is popular with students, delegates and holiday-makers. Located on the south coast of England in the picturesque county of Dorset, Bournemouth has a vibrant and cosmopolitan town centre as well as an abundance of places and spaces to explore. The world-famous Jurassic Coastline, Lulworth Cove and the New Forest National Park are just a few of the many attractions on our doorstep. Bournemouth is also easy to reach, being just 90 minutes from London, and it has its own international airport.
Call for papers
As 2014 hosts, the university invites submission of competitive papers, working papers and posters. All submissions should attempt to link to the overall theme of the conference, although generic marketing submissions will also be eligible for acceptance. The best papers from the conference will be considered for a special edition of the Journal of Marketing Management, the official peer-reviewed, internationally recognized marketing journal of the Academy.
We look forward to seeing you in Bournemouth in July 2014.
Conference Chair: Dr Julie Robson.