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AM2013

Academy of Marketing Conference 2013 - Marketing Relevance - 8-11 July 2013

In 2013, its centenary year, the University of Glamorgan will host the Academy of Marketing Conference in Cardiff. The theme of the conference is Marketing Relevance which will explore the relevance of marketing within the broader disciplinary  agenda, as well as academic marketing’s relevance to practice. As marketing academics strive to publish in the higher ranked journals, increasingly they are returning to mother disciplines in Management, History, Geography, Psychology, Sociology and other areas. At the same time, the impact agenda with its focus on practice is an increasingly important challenge. How is Marketing as an academic subject area rising to these challenges and making itself relevant in an ever changing dynamic environment?

University of GlamorganCardiff provides the exciting location where we will explore these themes and challenges. Hosted by the University of Glamorgan, the conference will take place in one of our constituent colleges, the prestigious Royal Welsh College of Music and Drama. Situated in the heart of the city, close to Cardiff Castle, the National Museum, City Hall and overlooking Bute Park, your conference location is a spectacular, atmospheric modern building and home to the only conservatoire in Wales.

Call for Papers

As 2013 hosts, the University invites submission of competitive papers, working papers and posters. All submissions should attempt to link to the overall theme of the conference, although generic marketing submissions will also be eligible for acceptance. The best papers from the conference will be considered for a special edition of the Journal of Marketing Management, the official peer-reviewed, internationally recognized marketing journal of the Academy.

icon AM2013 Call for Papers (487.35 kB)

Please keep an eye on the Conference website for full details of submission deadlines and guidelines for submission.

Professor Anne Marie DohertyWe look forward to seeing you in Cardiff in July 2013.

Conference Chair: Professor Anne Marie Doherty.
 
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