We have a number of Special Sessions already arranged and you can find details of these on the Special Sessions page.
Keynote SpeakersWe are very glad to welcome Professor Charles Hofacker from Florida State University. Charles’ impressive research record is a perfect fit for our conference theme so we very much look forward to welcoming him to Southampton.
Charles F. Hofacker has a Ph. D. in Mathematical Psychology from the University of California, Los Angeles. He is Carl DeSantis Professor of Business Administration and Professor of Marketing at the College of Business of Florida State University. He was Visiting Professor at Università Bocconi in Milan, Italy in 2001 and 2007. His research interests are at the intersection of marketing and information technology. His work in that and other areas has appeared in the Journal of Marketing Research, Journal of the Academy of Marketing Science, Psychometrika, Management Science, and other outlets. He is Editor of the Journal of Interactive Marketing. Dr. Hofacker is also the moderator of ELMAR, an electronic newsletter and community platform for academic marketing with over 7,100 subscribers.
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FSU College of Business | International acclaim | Individual attention
We are also looking forward to welcoming Ms Nicola Mendelsohn, as President of the Institute of Practitioners in Advertising (IPA). The IPA has been attracted to our ‘new DNA’ approach to Marketing, which recognises the enabling role of new technologies and marketing and underpins the AM2012 Conference. Nicola will be bringing along a high profile guest speaker.
The IPA has also kindly offered to host a drinks reception and run a special session on marketing in practice.