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Conference 2012
Conference 2012
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Academy of Marketing Conference 2012 The 2012 conference is entitled Marketing: catching the technology wave. It is being hosted by the University of Southampton’s School of Management from 2nd – 5th July 2012. Marketing activities play a central role in delivering value to both customers and shareholders and it is evident that digital technology plays a significant part in this; data and its analysis provides the platform for strategic marketing decisions; digital communications enables and enhances the co-creation of value, brands and building relationships. So where are the conceptual models that fit this reality? Where is the academic research that makes sense of this digital tidal wave? AM2012 - if you are there! The Doctoral Colloquium is taking place 2nd – 3rd July and the main conference from the 3rd – 5th July 2012 at the University of Southampton’s Highfield Campus.  Pictured right, AM2012 Conference Chair Bev Hulbert addressing delegates at the AM2011 Conference Dinner.In this age of austerity, the conference will be based completely on the University’s main Highfield Campus. Accommodation for participants will be available in the University accommodation, just a ten minute walk away. A special feature of the Academy of Marketing Conference in 2012 at Southampton will involve marketing practitioners in running specialised workshops on the latest technological developments. Paper submission is now closed - the deadline for the submission of papers was midnight GMT on Sunday 22nd January 2012. Registration is open, "Early Bird" rate ends 4 May 2012, deadline for all registrations 3 June 2012 We look forward to seeing you in Southampton. For more information email: AM2012@southampton.ac.uk |
