Home breadcrumb separator Conference breadcrumb separator Conference History breadcrumb separator 2011 breadcrumb separator Conference Programme & Documentation

Conference Programme & Documentation


Documentation for online access

Conference competitive papers full text now online -
For the first time, the full competitive papers of the AM conference are available for download. Each of the papers included in the online programme were peer-reviewed. They were all presented at the annual Academy of Marketing Conference, Marketing Fields Forever, hosted by the University of Liverpool Management School at Aintree Racecourse in July 2011.  Please note the papers are entirely in the public domain, and are available to access by the general public.

For reference the ISBN is: 978-0-9561122-34

How to cite these papers:
Author(s) (2011) “Title of paper”. In: Patterson, A. and Oakes, S (eds) Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, Liverpool.

To see the online Conference Programme and Proceedings use this link:


A downloadable version of the online programme is also available: icon AM2011 Booklet (286.81 kB)

Photos from the Conference

Click on this link for photos from the Gala Dinner and use the password "stgeorgesdinner"

Click here for general conference photos

Documentation for download

Please note that all Conference documentation for download is marked with a Version Number, the latest documentation will be available from this page.

Conference Programme

icon AM2011 Full Conference Programme (43.19 MB)
icon AM2011 Programme Corrections (113.2 kB)

Doctoral Colloquium Booklet Version 2

icon AM2011 Doctoral Colloquium Booklet V2 (3.36 MB) Version date 13/06/2011

Special Sessions Programme Version 4

icon Special Sessions Programme V4 (793.92 kB) Version date 24/06/2011

Academy of Marketing logo
Leading and supporting scholarship in Marketing