Conference Programme & Documentation
Documentation for online accessConference competitive papers full text now online -
For the first time, the full competitive papers of the AM conference are available for download. Each of the papers included in the online programme were peer-reviewed. They were all presented at the annual Academy of Marketing Conference, Marketing Fields Forever, hosted by the University of Liverpool Management School at Aintree Racecourse in July 2011. Please note the papers are entirely in the public domain, and are available to access by the general public.
For reference the ISBN is: 978-0-9561122-34
How to cite these papers:
Author(s) (2011) “Title of paper”. In: Patterson, A. and Oakes, S (eds) Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, Liverpool.
To see the online Conference Programme and Proceedings use this link:
A downloadable version of the online programme is also available: AM2011 Booklet (286.81 kB)
Photos from the Conference
Click on this link for photos from the Gala Dinner and use the password "stgeorgesdinner"
Click here for general conference photos
Documentation for downloadPlease note that all Conference documentation for download is marked with a Version Number, the latest documentation will be available from this page.
Conference ProgrammeAM2011 Full Conference Programme (43.19 MB)
AM2011 Programme Corrections (113.2 kB)
Doctoral Colloquium Booklet Version 2AM2011 Doctoral Colloquium Booklet V2 (3.36 MB) Version date 13/06/2011
Special Sessions Programme Version 4Special Sessions Programme V4 (793.92 kB) Version date 24/06/2011