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Journal of Historical Research in Marketing

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Special issue on Remembering Female Contributors to Marketing Theory, Thought and Practice (deadline for submissions 30 April 2012)
Special issue on Marketing, Public Policy, and History: Looking Backward and Ahead (deadline for submissions 15 June 2012)
Special issue on: Italian Marketing History (deadline for submissions 1 August 2013)

Special issue on Remembering Female Contributors to Marketing Theory, Thought and Practice

The Journal of Historical Research in Marketing invites submissions for a special issue focused on women who have contributed to the development of marketing theory, thought, and practice.

In marketing theory, thought, pedagogy and practice, it is fair to say, there has been a pronounced focus on male contributions to scholarship and practical endeavours. Their female counterparts have, in turn, scarcely merited much sustained attention or praise via the traditional disciplinary vehicles such as the biographical studies published in the Journal of Marketing’s ‘Pioneers in Marketing’ series which ran until the middle of the 1960s. It is the contention of this special issue that we should not forget the important contributions made by scholars who were female. After all, there were numerous female academics writing on marketing related topics in the early twentieth century. Indeed, it is apparent that there have been studies conducted by female academics lodged in schools of home economics, working in government service, involved with consultancy activities and operating in a variety of industrial contexts that have made contributions that we should recall and situate within the history of marketing theory, thought and practice. With this in mind, potential topics to be explored in this issue may include, but are not limited to:
  • The role of women in the development of marketing thought;
  • Early feminist marketers;
  • The influence of women in the advertising or marketing research industries;
  • Biographical profiles of early female scholars, their scholarship and their impact on subsequent literature or practice;
  • Comparisons of the work of female scholars compared to their male counterparts in terms of topics, theories and paradigms;
  • Critical readings of the work of early female writers and thinkers on marketing and consumption;
  • Historically situated readings of international female academics and practitioners contributions to thought and practice;
  • Explications of the intellectual networks of female academics and practitioners;
  • Methodological contributions that highlight methods to identify female scholars and practitioners in marketing, combined with a review of key scholars, themes and intellectual outlets.
The submission deadline for this special issue is April 30, 2012 with an expected publication date of August 2013.  If you are unsure of the suitability of your topic, please contact the special issue guest editors:
Mark Tadajewski m.tadajewski@strath.ac.uk University of Strathclyde   
Pauline Maclaran Pauline.MacLaran@rhul.ac.uk Royal Holloway, University of London

Submission procedures
Submissions for this special issue of JHRM may be sent electronically in either MS Word (preferred) or PDF format as an email attachment either to the special issue guest editors (at the email addresses indicated above) or the JHRM editor:  Professor D.G. Brian Jones, School of Business, Quinnipiac University, Hamden CT, USA, Email: bjones1@quinnipiac.edu. Please include the phrase “JHRM Submission'' in your e-mail subject line. Title the submission file attached with the lead author's surname.  Full submission guidelines can be found at the JHRM web page: www.emeraldinsight.com/jhrm.htm.


Special issue on Marketing, Public Policy, and History: Looking Backward and Ahead

The Journal of Historical Research in Marketing invites submissions for a special issue focused on marketing and public policy research, which take an historical perspective. For this special issue of JHRM we particularly welcome manuscripts that address topics focused on the history of marketing and public policy issues in areas of societal importance.

The revised submission deadline for this special issue is June 15, 2012 with an expected publication date of February 2013.

For more information, please visit JHRM Special Issue Revised Deadline

Guest Editors
Andrew Pressey, Lancaster University, UK: a.pressey@lancaster.ac.uk;
Mark Tadajewski, University of Strathclyde, m.tadajewski@strath.ac.uk ;
Maria Piacentini, Lancaster University, UK: m.piacentini@lancaster.ac.uk;
Finola Kerrigan, King’s College London, UK: Finola.kerrigan@kcl.ac.uk.


Special issue on: Italian Marketing History

The Journal of Historical Research in Marketing invites submissions for a special issue focused on “Italian Marketing History”.  Several overarching themes are planned including historical studies of marketing within Italy and the ways in which Italy has been marketed beyond the country’s borders, the emergence of new distribution channels, the adaptation of  marketing  strategies imported from abroad, the ‘economic miracle’ of the late 1950s and subsequent affluence of the 1960s, the development of new consumer identities amongst women and youth, elite and mass tourism, and  the centuries-long marketing history of the Italian luxury industries such as fashion, furniture, and food.   For this special issue of JHRM specific topics might include but are not limited to historical perspectives on Italian…

•    Advertising, Branding, Political Communications, Media, Distribution structures
•    Americanization
•    Celebrity marketing in and of Italy
•    Consumer identities and typologies
•    Country marketing
•    Export Marketing
•    Fascism
•    Fashion
•    Immigrant markets and immigrants as marketers
•    ‘Italianess’ as a marketing tool
•    Marketing thought
•    Regionalism
•    State marketing bodies, national  and EU Market regulation
•    Tourist promotion

The submission deadline for this special issue is August 1, 2013 with an expected publication date of August 2014. If you are unsure of the suitability of your topic or have questions regarding a submission, please contact the special issue guest editor Jonathan Morris, Research Professor of Modern European History, University of Hertfordshire at j.2.morris@herts.ac.uk.

Submission to the Journal of Historical Research in Marketing:
Submissions for this special issue of JHRM should be made using ScholarOne Manuscripts, the online submission and peer review system. Registration and access is available at http://mc.manuscriptcentral.com/jhrm.  Full information and guidance on using ScholarOne Manuscripts is available at the Emerald ScholarOne Manuscripts Support Centre: http://msc.emeraldinsight.com.

Prior to submission to the Journal, authors may wish to submit either a full paper or abstract to the 2013 Conference on Historical Analysis & Research in Marketing (CHARM) being held in Copenhagen from May 30 through June 2, 2013. One or more panel sessions at the CHARM conference will provide feedback with a view to preparing submissions for this special issue of JHRM.  The deadline for CHARM submissions is December 16, 2012. Full information about the 2013 CHARM conference is available at http://faculty.quinnipiac.edu/charm/2013_info.htm.
 
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