Global Brand Conference


9th Global Conference of AM’s Brand, Corporate Identity and Reputation Special Interest Group.
Date: April 9-11, 2014 Venue: University of Herfordshire, UK
Theme: The Trouble with Brands: Provocations and Possibilities
Extended Abstract Submission Deadline: 11 October 2013


Conference website: www.go.herts.ac.uk/branding-conference

With brands under increasing pressure from an emerging anti-consumerism counter culture, the 9th Global Brand Conference focuses on the challenges brands are facing, and how organisations can build, protect, manage and grow their brands in the face of the antibranding movement. The conference aims to bring together scholars, researchers and practitioners in a lively debate and exchange of ideas on the role of branding in the 21st century.

The University of Hertfordshire is just 25 minutes from central London, and is within easy reach of the capital’s airports.

Deadline for extended abstracts: 11 October 2013

For details, please visit: www.go.herts.ac.uk/branding-conference

Email enquiries: info.globalbrandconference@herts.ac.uk

Conference Chair: Prof Sue Halliday, Hertfordshire Business School, University of Hertfordshire

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