Global Brand Conference |
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8th Global Conference of AM’s Brand, Corporate Identity and Reputation Special Interest Group. Date: April 3-5, 2013 Venue: Catholic University of Portugal (Oporto, Portugal) Theme: Brand, Corporate Identity and Reputation and Sustainability Extended Abstract Submission Deadline: October 12th 2012 with Special Issues of: Journal of Product & Brand Management Marketing Intelligence and Planning Conference website: www.porto.ucp.pt/GlobalBrandConference Call for Papers Conference Theme: Brand, Corporate Identity and Reputation, and Sustainability Following the success of previous editions, we welcome scholars, researchers and practitioners in branding, corporate reputation and identity to join us in the beautiful city of Oporto in April 2013. The 8th Global Brand Conference focuses on branding, corporate identity and reputation and sustainability. Since the World Commission in Environment and Development conceptualized the notion of environmental sustainability in 1987, considerable attention has been given to the concept by the media, policy makers, politicians, business managers, and by the public at large (Goodland, 1995). Sustainability’s triple bottom line – people, planet and profit – and the attainment of a suitable balance of the three, forms the major concerns of many corporations and brands. Generating profit for the organization has to be balanced against a requirement to act in the long term interests of multiple stakeholders and society in general. Given the growing need for businesses to move towards a more sustainable business model and consumer demands for sustainable business practices, this year’s colloquium would like to stimulate discussion of the role and relationships between branding, corporate identity and reputation, and sustainability. The colloquium aims to bring together scholars, researchers and practitioners in a lively debate and exchange of ideas on these topics. We welcome high quality papers on (but not limited to) the following: Branding and sustainability Security branding, place and nation branding Creating and sustaining ethical brand identities/ CSR and branding Aesthetic and visual dimensions of corporate branding Social marketing, non-profit and public sector branding Branding and design management Brands doing good Corporate identity management Branding issues from emerging markets Brand communities Experiential branding and consumer experience management Research methods for branding The management of corporate brands and identities in a global marketplace B2B branding, branding for SME’s Brand equity issues Person and celebrity branding The role of consumer research in corporate marketing Political branding and advertising Digital marketing and the corporation Symbols, consumption, and luxury branding References Goodland, R. (1995). “The concept of environmental sustainability,” Annual Review of Ecology and Systematics, 26, 1-24. Important Dates Extended Abstract Submission Deadline: October 12th 2012 Notification of Acceptance: November 12th 2012 Full Paper Submission Deadline: January 25th 2013 Early Bird Registration Deadline: February 1st 2013 Final Registration Date: March 15th 2013 Colloquium Dates: April 3-5, 2013 Submission Guidelines In submitting manuscripts, the authors agree that, if accepted: At least one author will register for the Global Brand Conference, and at least one author will appear at the Conference to present their work. For papers to be published in the Proceedings, the manuscripts must not currently be under review, accepted for publication, or published elsewhere. Papers submitted for publication as abstracts must not be published at the time of the conference. Papers submitted for competitive sessions will be evaluated using a double-blind procedure. Selection criteria include the general quality of the paper, the clarity of presentation within the paper, and the contribution of the paper to the understanding of branding, identity, reputation and brand marketing phenomena. Submitting Extended Abstracts The authors with papers reporting the results of research in its early stages and who do not wish to present in competitive sessions, could submit Extended Abstracts. The extended abstracts with references will be published in the Conference Proceedings. Format and Style for Extended Abstracts: Please prepare and submit electronic documents in Microsoft Word and PDF (both versions are required). The extended abstract, including references, exhibits and appendices must strictly follow the guidelines for the Journal of Marketing Management. These are available at www.informaworld.com/rjmm The submitted document should include a 1400-1700 word extended abstract. This should include a summary of the research, including conceptualisation, method, and major findings. Please prepare a separate abstract not exceeding 100 words. This should not be included in the same document with the extended abstract; rather, this short abstract will be pasted in a separate document. To assure a blind review, authors should avoid revealing their identities in the body or reference section of the paper. Therefore, authors should: 1) Not include a front page with author-identifying information. This information will be submitted separately. 2) Remove identifying information from the document properties. In Word 2003, this can be done by clicking on File -> Properties, and selecting the Summary tab. Erase any author or university information. Save. In Word 2007, click on the Microsoft Office Button (orange “logo” in upper left), click Prepare -> Properties. Erase any author or university information. Save. At the time of submission via e-mail, the submitter shall provide complete contact information for all participants including name, address, phone number, fax number, and e-mail. All details, including the physical mailing addresses, are required. At the time of submission, the author(s) must agree to publish the extended abstract. Please e-mail any questions to the conference at jcmachado@porto.ucp.pt or to leonorvc@uevora.pt Submitting Competitive Papers Original papers of high quality research are sought for presentation at the conference. Authors of competitive papers have the option of not publishing the full paper in the Proceedings. This option requires publishing an extended abstract with references, which increases the value of the record provided in the Conference Proceedings. An extended abstract is still required for a competitive paper and it needs to be submitted by January 25th 2013. Format and Style for Competitive Papers: Please submit papers in electronic form by the stated deadline. Please prepare and submit electronic documents in Microsoft Word and PDF (both versions are required). Submitted papers, including references, exhibits, and appendices, must strictly follow the guidelines for the Journal of Marketing Management. These are available at www.informaworld.com/rjmm Please prepare a separate abstract not exceeding 100 words. This should not be included in the paper itself but will be pasted in a separate document. To assure a blind review, authors should avoid revealing their identities in the body or reference section of the paper. Therefore, authors should: 1) Not include a front page with author-identifying information. This information will be submitted separately. 2) Remove identifying information from the document properties. In Word 2003, this can be done by clicking on File -> Properties, and selecting the Summary tab. Erase any author or university information. Save. In Word 2007, click on the Microsoft Office Button (orange “logo” in upper left), click Prepare -> Properties. Erase any author or university information. Save. At the time of submission via e-mail, the submitter shall provide complete contact information for all participants including name, address, phone number, fax number, and e-mail address. All details, including the physical mailing addresses, are required. At the time of submission, the author(s) shall indicate their intention to publish the paper, if accepted, either in its entirety or in extended abstract form. Papers submitted for publication in the Proceedings as complete papers must not currently be under review, accepted for publication, or be published elsewhere. Please e-mail any questions to the conference at jcmachado@porto.ucp.pt or to leonorvc@uevora.pt Special Topic Sessions These sessions are intended to provide opportunities for focused attention to critical topics in branding, corporate identity and reputation. In order to promote discussion between participants and the audience from which a larger understanding of the topic can emerge, special topic session organisers should have a chair of discussion leader that is an expert in the area. Creative mechanisms for encouraging and managing discussion, besides the traditional discussion leader/chair, are welcome, but must be described in the session proposal. Format and Style for Special Topic Session Proposals: Please prepare the proposal in Microsoft Word and PDF form (both versions are required). Special Topic Session proposals should not exceed 10 double –spaced, word-processed pages prepared in 12-point font. The proposal should describe the objective of the session, its general orientation, likely audience, key issues, and topics to be covered as well as a description of why the session is likely to make an important contribution to branding, corporate identity and reputation. If the session involves multiple papers, the stage of completion for each paper should be stated. Please prepare a separate abstract not exceeding 100 words. This should not be included in the proposal itself but will be pasted in a separate document. If your session includes multiple papers, prepare short abstracts (100 words) for each of those. At the time of submission via e-mail, the submitter shall provide complete contact information for all participants including name, address, phone number, fax number, and e-mail address. All details, including the physical mailing addresses, are required. Please e-mail any questions to the conference at jcmachado@porto.ucp.pt or to leonorvc@uevora.pt Keynote Speakers Conference Keynote speakers will soon be announced Conference Registration Regular conference fee: 450 € (early bird fee: 390 € before 1st February) AM members fee: 385 € (early bird fee: 300 € before 1st February) Doctoral Candidates: 290 € * All the above charges are inclusive of Conference fee, coffee-breaks, buffet lunch, cocktail on the 3rd of April, dinner on the 4th of April, gala dinner on the 5th of April, ISBN numbered conference abstracts. Please visit the conference website for registration: www.porto.ucp.pt/GlobalBrandConference Accommodation Please visit the conference website for elaborate details on the recommended hotels: www.porto.ucp.pt/GlobalBrandConference Organizing Committee Conference Co-chairs Dr. Joana César Machado, Catholic University of Portugal, Oporto (jcmachado@porto.ucp.pt) Dr. Leonor Vacas de Carvalho, Évora University (leonorvc@uevora.pt) Conference Administrators Paula Pinto and Sílvia Carvalho: eventos@porto.ucp.pt Conference Committee Members Dr. Ming Lim – University of Leicester, UK Dr. Francisco Guzman – University of North Texas, USA Dr. Oriol Iglesias – ESADE, Spain Dr. Stuart Roper – Manchester Business, UK Advisory Committee Prof. TC Melewar (Honorary Member) – T Brunel Business School, Brunel University Dr. Samaa Taher M. Attia – The British University in Egypt (BUE) Professor Mike Bastin – Visiting Professor, China Agriculture University Dr. Ian Brennan – Hasan School of Business, Colorado State University-Pueblo, USA Dr. Joachim Kernstock – St. Gallen University Switzerland Nicola Kleyn – Gordon Institue of Business Science, Pretoria Dr. John Nadeau – School of Business and Economics, Nipissing University, Ontario Canada Dr. Norm O'Reilly – Stanford University; Associate Professor, David Falk – Center for Sport Management, Syracuse University Dr. Jatinder Singh – ESADE Business School, Barcelona, Spain Dr. Christine Vallaster – University of Liechtenstein Dr. Tina Xu – University of Hull, UK Robert E. Hinson – Head of Marketing, University of Ghana Business School, Ghana Dr. Gareth Smith – Loughborough University, UK Dr Tayo Otubanjo – Lagos Business School, Pan African University Frequently Asked Questions Q. Is there a requirement to submit a full paper to be eligible for a competitive track? A. Yes. You are required to submit a full paper in order to be considered for a competitive track. Q. If I submit a full paper, is it going to be published by the conference or is it resubmitted to the listed journals? A. The presented papers at the conference will be resubmitted to the listed journals after the conference. Q. I am going to submit a competitive paper. Do I need to submit an extended abstract as well? A. Yes. All participants need to submit an extended abstract in the first instance. The deadline for this will be announced soon. Q. Would I have time to revise my paper and submit it to partnered journals after the conference? A. Yes. You will be given a period of time to revise your paper for final submission to the journals after the conference. You will be informed of the final submission dates for the listed journals at the conference. Q. When would I know the decision on my submission? A. The decision on your paper will be made based on the extended abstract. Thus, you will be able to know whether your extended abstract has been accepted by November 12th 2012. Directions Please visit the conference website for elaborate details on how to travel to Catholic University, in Oporto, from the hotels and from the airport: www.porto.ucp.pt/GlobalBrandConference Contact us For all queries please email jcmachado@porto.ucp.pt or visit the conference website www.porto.ucp.pt/GlobalBrandConference |
