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SIG Chair Ming Lim

SIG Chair

Ming Lim, University of Leicester

The Special Interest Group is now well established as a focal point for both academics and practitioners with an interest in branding, which is our main aim. Our objectives are:
  • to provide opportunities for discussion;
  • to support researchers and lecturers, to link with international networks of similar SIGs;
  • to promote the publication of research papers;
  • to promote dialogue between practitioners and academics;
  • to facilitate networking between research students and other new researchers.
 
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