Ideas for Future Activities/Events |
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We have yet to confirm SIG activities beyond the next AM conference, but are currently discussing the relative merits of a number of different ideas that we might pursue at some stage during 2012. Although we acknowledge there is probably now not enough notice to get anything substantial organised and publicized for next Spring, ideas that have been suggested to us by various stakeholders include: • A Guest Speaker Event/Debate on B2B vs B2C Marketing co-sponsored by the CIM, who are keen to counter misperceptions that they are overly B2C focussed (perhaps held in the North East). • A Seminar on New Perspectives in B2B Marketing, including areas such as Market Studies (perhaps held at Lancaster). • A sponsored Conference Paper Prize from Emerald that was linked to potential publication in the Journal of Business and Industrial Marketing. • A further award that utilises the kind cash donation made to the SIG by Malcolm McDonald, perhaps for an AM Conference paper, or to fund a student project, or even attendance by a B2B student from a developing country at the next AM conference. Any suggestions from SIG members on how we might take these ideas forward would be warmly welcomed. |
