AM2012 and B2B SIG |
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Following the success of our stream in Liverpool, Andrew and I will again be acting as Track Chairs for the B2B Marketing track at AM2012 in Southampton in July. We are working with Paul Harrigan at the University of Southampton to set up a list of reviewers, so some of you may be asked to help in this regard during January and February. We shall then take over to make recommendations regarding acceptances, revisions, etc. Here is the link to the AM conference website In the B2B track, we welcome papers that explore the business-to-business (or industrial) marketing context, looking at the exchange of goods, services and ideas in channel and supply chain relationships, as well as the challenges of ‘managing’ in industrial networks. We are keen to encourage a multitude of methodologies, including interpretive work, case studies and survey approaches, in addition to purely conceptual discussions. The B2B stream also welcomes scholars with interests in CRM, KAM and sales management within business markets. If you are planning to submit a paper, please do not forget the deadline: 30 December 2011 |
