encompassing Sales and Key Account Management
  SIG Chair Nick Ellis, University of Leicester
Deputy Chair Andrew Pressey, University of Lancaster
Chair’s Apology for lack of activity
Dear fellow B2B marketers
We would like to begin this update with an apology for our relative lack of SIG activity over the last few months. This is basically my fault as I had grossly underestimated the amount of administrative work that has come with my accepting the position of Head of Department of Marketing at Durham. An exciting piece of news from our perspective ...
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AM2011 Report |
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B2B Marketing Track: I think it is fair to say that I have rarely enjoyed an AM Conference as much as I did Liverpool this summer. Intellectually, organisationally and socially it was a great success and a tribute to efforts of the organisers.
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AM2011 Report]
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Expert Panel Event |
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Special Session: We were fortunate to be able to call upon the services of four extremely well-qualified speakers for our Panel Event. The event, entitled ‘Whither B2B Marketing?’, set out to raise the profile of research into B2B/KAM issues via discussion, and questions from the audience, on the current state (and indeed status!) of B2B marketing research, and, perhaps more importantly, where do we go from here? Panel members were Ross Brennan, Middlesex University; Bill Donaldson, Robert Gordon University; Katy Mason, Lancaster University; and Malcolm McDonald, Cranfield University.
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Expert Panel Event]
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AM2012 and B2B SIG |
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Following the success of our stream in Liverpool, Andrew and I will again be acting as Track Chairs for the B2B Marketing track at AM2012 in Southampton in July. We are working with Paul Harrigan at the University of Southampton to set up a list of reviewers, so some of you may be asked to help in this regard during January and February. We shall then take over to make recommendations regarding acceptances, revisions, etc.
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AM2012 and B2B SIG]
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Ideas for Future Activities/Events |
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We have yet to confirm SIG activities beyond the next AM conference, but are currently discussing the relative merits of a number of different ideas that we might pursue at some stage during 2012. Although we acknowledge there is probably now not enough notice to get anything substantial organised and publicized for next Spring, ideas that have been suggested to us by various stakeholders include:
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Ideas for Future Activities/Events]
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B2B Books |
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New B2B Textbooks
Two new B2B marketing textbooks have just been published by Academy of Marketing scholars, so we thought it would be useful to let you as SIG members know a little bit more about each of them in order to help decide whether they could be incorporated into your teaching. Below we present the publishers’ ‘blurb’ in support of the launch of each text, as well as a few thoughts from the lead authors on what makes their book distinctive.
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B2B Books]
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