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Latest News
AM2013 Keynote Speaker announced:
Professor Robert V. Kozinets
Draft Programme now available.
SIG Chair: Dr Kaouther Kooli, Bournemouth University - Arts, Heritage, Nonprofit and Social Marketing SIG
- Asia-Pacific Marketing SIG
- B2B SIG
- Brand, Identity and Corporate Reputation SIG
- Consumer Research SIG
- Doctoral SIG
- E-Marketing SIG
- Empirical Replications & Generalisations in Marketing SIG
- Entrepreneurial and Small Business Marketing SIG
- Ethics & Marketing SIG
- Event Marketing SIG
- International Marketing SIG
- Market Segmentation and Target Market Strategy SIG
- Marketing Communications SIG
- AM/HEA SIG in Marketing Education
- Marketing of Higher Education SIG
- Political Marketing SIG
- Qualitative Inquiry in Marketing SIG
- Services & CRM SIG
- Sports Marketing SIG
- Tourism Marketing SIG
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