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Welcome

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Welcome to the web pages of the Arts, Heritage, NonProfit and Social Marketing SIG (AHNPSM SIG) at the Academy of Marketing.

The aim of this SIG is to bring together scholars and practitioners in the marketing of the arts and heritage, and in nonprofit and social marketing in order to help

  • Stimulate academic debate in the field
  • Provide a networking resource
  • Hold specialist conferences
  • Justify specialist tracks at established conferences
  • Target journals for publication of special issues
  • Put together collective research bids
  • Develop research agendas.

The AHNPSM SIG is a group of Academy of Marketing members who seek to proactively renew and deepen scholarly work within the two strands of arts/heritage and nonprofit/social marketing. These two strands have many areas of commonality which warrant their grouping under one SIG umbrella, and yet are sufficiently distinctive to require separate handling. The two-strand arrangement is designed to retain the connection with common theoretical and professional issues, while leaving space for each strand to develop as it needs.


For arts and heritage scholars, this involves connecting arts and heritage marketing with theoretical developments in mainstream managerial marketing, as well as with developments in leisure, consumption, heritage, tourism and cultural studies (and other fields), and with new conceptual developments in the many arts sectors with which SIG members engage, for example film, opera, popular and classical music, and fine art.

On the nonprofit and social marketing side, SIG members engage with the ways in which business practices connect to wider societal issues, including issues such as social marketing, nonprofit marketing, corporate social responsibility, cause-related marketing, fundraising, sponsorship, and so on.The research carried out within the two strands of the SIG both draws upon and seeks to inform the wider body of marketing theory in an interactive exchange within the Academy. Important, also, in the work of SIG members are the regular dialogue with professional practitioners and the continual renewal of pedagogical practice and content, both of which are facilitated by the energetic pursuit of inventive research approaches and projects.

A key objective over the coming three years (2007/2008-2009/2010) is the development of resources and outlets which will attract more young scholars into the SIG's fields of inquiry. This involves SIG members in, among other things, (1) maintaining and creating new publication opportunities in the form of special issues of existing journals, new books, and revised editions of already published books; (2) the organisation of workshops to train PhD students in the area; (3) maintenance and development of publication and dissemination opportunities at the Academy of Marketing and British Academy of Management's annual conferences by promoting, sustaining and managing relevant tracks, including the reviewing process; (4) organising workshops and seminars to catalyse new research projects and signpost new directions for inquiry; and (5) investigating the further development of web-based resources to support the SIG's work, including the Jiscmail lists for each strand.
 
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