 |
11th International Colloquium on Nonprofit, Arts, Heritage, and Social MarketingColloquium theme: “Nonprofit, arts and social marketing: facing the future, integrating the past”Wednesday 19th September 2012, London Metropolitan Business School 84 Moorgate, London. EC2M 6SQ DEADLINE FOR ABSTRACTS: 15th June 2012. Full call for papers now online: Prizes for Best Papers in the Fields of Art and Social Marketing Sponsored by Emerald Publishing Ltd Prize for the Best Nonprofit Paper Sponsored by Wiley Publishing Ltd Suitable papers presented at the Colloquium will be considered for publication in a Special Issue of the academic journal “Social Business” (Westburn Publishers Ltd, publisher of the Journal of Customer Behaviour and The Marketing Review; founding publisher of the Journal of Marketing Management). For further information on the journal Social Business please refer to: http://www.westburn-publishers.com/social-business/social-business.html DEADLINE FOR ABSTRACTS: 15th June 2012. Please send your abstracts by email to: r.bennett@londonmet.ac.uk About the Colloquium London Metropolitan Business School and the Academy of Marketing invite submissions to the 11th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing. Previously hosted by Leeds Metropolitan University, Bradford Business School, King’s College London, the University of the Arts and the University of Reading, this Academy of Marketing event is designed to provide an interface between academics and reflective practitioners wanting to draw on the very latest theoretical and empirical nonprofit, social and arts marketing research. Colloquium theme Whilst the Colloquium organisers welcome submissions on all aspects of arts, heritage, nonprofit and social marketing (see below) the 2012 Colloquium has the theme: “Nonprofit, arts and social marketing: facing the future, integrating the past”. The last decade has seen an upsurge of serious academic research in the fields of nonprofit, social, arts and heritage marketing, and it is fitting and timely therefore to reflect on the significant progress so far achieved in the domain. Equally, nonprofit, social and arts marketing research has much to offer to the future development of general marketing research and practice. Today, work in the area is voluminous, intellectually rigorous, managerially relevant and societally worthwhile. With this in mind, the Colloquium organisers will especially welcome submissions that report lessons learned from previous endeavours in relevant fields and submissions that map out an agenda for future research activities. In addition to the Colloquium theme, we will be pleased to receive papers on all aspects of nonprofit, social and arts marketing. Both academic and practitioner papers are welcome on topics such as: • Social marketing • Arts, museum and heritage marketing • Marketing of healthcare organisations • Advertising and promotion for arts and nonprofit organisations • Branding and positioning for arts and nonprofit organisations • Cause-related marketing • Campaigning and lobbying • Database marketing • Fundraising and donor behaviour • Social entrepreneurship • Place marketing • Ethical issues in relation to nonprofit, arts and heritage marketing • Developments in marketing theory (including critical marketing theory) in the nonprofit domain • Public policy • New technology and nonprofit marketing • Relationship marketing and relationship management programmes in the nonprofit or arts marketing area • Audience development • Organisation of the marketing function within nonprofit or arts organisations • Corporate image, identity, and reputation issues within nonprofit or arts organisations • Case studies of marketing strategies that have worked successfully Enhanced Doctoral seminar Part of the Colloquium will be set aside for a special Doctoral students’ event intended to help integrate the SIG’s Doctoral students into a stimulating support system where they can both interact with other Doctoral students and obtain advice – general and on specific research issues – from more senior academics. Students will make 20 minute presentations of their recent work to their peers and a panel of experienced academics. This will be followed by one to one sessions between individual students and nominated individual experts. The seminar will conclude with a Round Table discussion at which students will share common concerns and compare their experiences. Thereafter students presenting at the event will be given access to a network of experienced academics they can approach for advice on specific problems. Doctoral students who wish to present at the seminar should prepare and submit 750 to 1000 word summaries of their research and send these to the Colloquium organiser by June 15th 2012. The Colloquium organiser will pass the summary to an expert in the field for comment. It is expected that students presenting at the event will already have their research projects well under way and that their participation is fully supported by their supervisors. Plenary Speakers 1. Prof. Jeff French Jeff is a recognised global leader in the behaviour intervention and social marketing approaches. He has extensive experience of developing, leading and managing behavioural and social marketing programmes and projects, and the development of communication strategies at international, national, regional and local level. With over 30 years experience at the interface between government, public, private and NGO sectors, Jeff has a broad practical and theoretical understanding of national and international health and social development issues. Jeff has been a member of the editorial boards of two international Journals and has had over forty chapters, articles and books published in the fields of community development, health education, health promotion communications and social marketing. He is a professor at Brunel University, Brighton University and a Fellow at King’s College University of London and teaches at many other UK Universities including Southbank, Northumbria, City University. Jeff has extensive networks across the fields of behaviour change, health promotion, public sector communications and social marketing. He also has extensive networks across the Government and the public sector in the UK and internationally. Jeff led the UK Government commissioned 2 year independent review into behavioural intervention and social marketing approaches that produced the “It's Our Health!” report in 2006. The recommendations from the review were subsequently accepted by the Government and directly informed adoption of a strategic social marketing approach across England. He founded and established the National Social Marketing Centre in England from 2006 through to 2009. Currently he is chief executive of Strategic Social Marketing Ltd and he also acts as the principal advisor to the National Social Marketing Centre, the Department of Health, and the National Council for Palliative Care Dying Matters Coalition. Previously Jeff was also the Director of Communication and Policy at the Health Development Agency (HDA) from 2000 - 2005. Jeff is a member of the NHS Life Check Board, the National Early Detection and Prevention of Cancer Committee, and the new Global Social Marketing Association advisory board. Jeff is also the organiser of the World Social Marketing Conference. 2. Prof. Nigel Llewellyn Professor Nigel Llewellyn is Head of Research at Tate. Before coming to the art museum he taught Art History for many years at the University of Sussex and worked for the Arts and Humanities Research Council. He has particular interests in the Baroque period, in commemorative art, in the history of art history and in the methods that art historians use and the questions that they ask. How to submit an abstract Authors wishing to present a paper at the Colloquium should submit an abstract, which will be made available at the event. Authors responding to this call will be informed of decisions on their acceptance by 1st July 2012. All submissions should have a cover sheet that includes the following information: • Title of paper • Contact person’s name, institutional affiliation, mailing address, telephone number and email. • Names, institutional affiliations and email addresses of all other authors. The abstract should be in English and between 750 and 1,500 words in length. A suggested approach would be to include an overview of the theoretical context, research objectives or questions, research methodology, main findings and conclusions. However we also welcome practitioner papers – the purpose of the abstract is to evaluate the quality and appropriateness of the paper to the intended audience. Please send your submissions as a word or pdf document to Roger Bennett at r.bennett@londonmet.ac.uk. All submissions will be subject to a double-blind review process. Participants are encouraged to draw on the feedback they receive at the Colloquium and to submit papers for consideration for publication in future editions of the International Journal of Nonprofit and Voluntary Sector Marketing (John Wiley), Arts Marketing: An International Journal (Emerald), Social Marketing (Emerald) or Social Business (Westburn). Colloquium fee The fee for the Colloquium will be £80 for members of the Academy of Marketing and £100 for others. Payment may be made by a cheque drawn on London Metropolitan University or through the University’s online payment system. To pay online, please click here: http://eshop.londonmet.ac.uk/browse/extra_info.asp?modid=1&prodid=0&deptid=6&catid=200&prodvarid=9 To pay by cheque, please click on the registration link below. Registration If you pay online you will automatically be registered and you do not need to take any further action. If you wish to pay by cheque please register by clicking on the following link: http://www.londonmet.ac.uk/lmbs/research/centre-for-research-in-marketing-cermark/news-and-events/call-for-papers/registration-details.cfm Accommodation For a list of nearby hotels, please refer to: http://www.londontown.com/NearByHotels/Hotels/18419/Directory/Postcodes/Ec2m_6sq/Hotels-near-EC2M+6SQ/ Numerous other websites of lists of London hotels are available, see for example: http://www.hotelscombined.com/ Location The Colloquium itself will be held in London Metropolitan University’s Moorgate building, London City Campus, 84 Moorgate, London EC2M 6SQ. For further information on the Moorgate building please visit: http://www.londonmet.ac.uk/about/buildings/moorgate.cfm For further information contact: Roger Bennett Professor of Marketing London Metropolitan Business School 84 Moorgate London EC2M 6SQ Email: r.bennett@londonmet.ac.uk |
