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New Editor for The Marketing Review

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Westburn Publishers Ltd are delighted to announce a new Editor for The Marketing Review. As of the 1 March 2012, The Marketing Review (TMR) will be edited by Dr John Egan.

Dr John EganWe are delighted to welcome John to this new role. John is Director of Marketing & Communications for the Faculty of Business at London South Bank University. He has recently been appointed Chair of the Academy of Marketing, and is also a member of the Chartered Institute of Marketing Academic Senate. His research interests include Relationship marketing, Political Marketing and Marketing Communications, and he has written and co-written a number of text books and numerous journal articles on these subjects. The 4th edition of his book "Relationship Marketing: Exploring Relational Strategies in Marketing” was published in 2011 by Financial Times/ Prentice Hall.

TMR’s distinguishing features are its definitive treatment of specific marketing topics by leading authorities on the subject, and a 'thematic' approach with issues containing contributions covering the following areas:
  • Theory. New and authoritative overviews of key topics summarising central concepts and ideas, cardinal principles and important trends and developments e.g. buyer behaviour, innovation and new product development, relationship marketing.
  • Practice. Description and analysis of the application of marketing theory to the solution of practical problems supported by critical analyses e.g. environmental analysis, strategic marketing planning.
  • Hot topics. Definitive examination of topical issues which have attracted particular attention from academics and practitioners e.g. core competences, globalisation, marketing metrics, social media, CSR.
  • Research methods. Review and discussion of techniques and methods available for the design and execution of research projects e.g. questionnaire design, grounded theory, critical incident analysis, using the internet.
  • Data analysis. Identification and consideration of approaches and procedures which may be used in analysing data and drawing appropriate conclusions from it e.g. cluster analysis, regression, SEM.
  • Skills and professional development. Discussions and advice on matters involved in improving personal performance e.g. effective communication, making presentations, getting published, writing a research proposal.
Submissions are invited which address the themes listed above, and full guidelines and details can be found at the journal website www.themarketingreview.com

All articles should be submitted to the Editor for review: Dr John Egan eganj@lsbu.ac.uk

The Marketing Review is endorsed by the Academy of Marketing and is an editorially reviewed journal designed to bridge the middle ground between the more esoteric theorising of academic researchers and the anecdotal approach of journalists. 2012 is Volume 12, and the journal is published 4 times per year in Spring, Summer, Autumn and Winter.

Acknowledgement

We would like to take this opportunity to thank Professor Jim Blythe for his work on the journal over the last 7 years. The diverse range of themes covered by the material published in TMR is testament to Jim’s reputation as a polymath, and his stewardship of the journal has seen the publication of many significant and thought-provoking articles.  We wish Jim well in his future endeavours.

The Marketing Review Print ISSN: 1469-347X, Online ISSN: 1472-138
 
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