Academic-Practitioner Togetherness |
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Following the Special Session on the Academic-Practitioner Divide at the Academy of Marketing Conference at Liverpool, an initiative was taken, together with The Chartered Institute of Marketing, to set up a LinkedIn Group to bring together academics and practitioners who are keen to bridge the gap. We would like AM members to join the Group and contribute to the discussions and information sharing. To do so, view the group by logging in to www.linkedin.com and searching for ‘Bridging the Marketing Academic/Practitioner gap’. To participate, click join or email Diane Earles for a personal invitation. Further information on the AM Special Session will be in the next issue of Journal of Customer Behaviour.
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